北京大兴展览中心设计方案

Beijing Daxing Exhibition Center
设计方：LATITUDE
位置： 北京

这是由LATITUDE设计的北京大兴展览中心。该项目旨在展示未来购物中心的形态、设施与材质。建筑师想要为参观者构筑一段旅程般的展示空间，从前台接待区开始，再到中庭、1：1样板展示房、休息区，最后是未来购物中心的屋顶平台。这段旅程是通过一条红色的螺旋楼梯连通首层和三层，沿途展示了不同的实物模型、环境和户外平台。

位于首层的中庭垂直贯穿整个样板房，不仅起到了提供公共空间的作用，而且它也为参观者展示未来购物中心中庭的场景。除了这些主要功能以外，一层还设有接待处和休息区。第二层空间仍由中庭为主导，除此以外，还提供一个观赏未来购物中心模型的暗室。站在二层的户外露台不仅可以瞭望远处商场的景色，而且也向参访者展示未来购物中心的主入口，即“下沉式”广场。到达第三层之前，通过环视，参访者可以在同一视线看到双层样板房与三层高的中庭。第三层设有风格各异的咖啡厅样板间，也是未来购物中心配备的服务设施。
This exhibition center aims to display the appearance, trademark look and materials of the future mall which will be built next by. LATITUDE’s proposal is conceived as a journey for the visitor through an exhibition space that begins with the reception of the guest; continues through an auditorium; display areas with 1:1 scale mock-ups; resting zone and finishes with the outlook of the future shopping mall building from the highest terrace of the showroom.The journey is lead by a red-spiral staircase from ground level up to the third floor, showing on its way to the top, different mockups, environments and outdoor terraces.

The first floor contains meeting rooms, office space, retail mockup, as well as the start of the staircase which is placed in a predominant atrium at the center of the building. As soon as the visitor takes the first step inside the show room, he/s is surrounded by the retail mock-up glass facades and can feel already the atmosphere of the future mall.The atrium actually works as an interpretation of the common areas of the future mall.

After watching the introduction video in the auditorium of the second floor, the visitor moves to a dark room to contemplate a physical model of the future mall. After that, a terrace allows having an outside view of the construction site: here the exhibition of the future building is linked with the present with the outlook of the mall under construction.

The third floor contains some of the mock-ups which represent different retails, being one of those mock-ups a café in service. Here, it is also possible to have an outside look from a terrace that is in itself a mock-up of the future landscape area and main entrance to future mall. On the other hand, the facade is finished with a ribbon-like concept similar to some areas of the future mall, but with the distinctive feature that is bent on the access to the building and the terraces. The dynamic fa?ade gives a sense of constant movement and dynamicity to the building, reflecting the commercial activity that will take place in the area, and reflecting as well the dynamicity of Beijing. The ordinary functions of a showroom are combining here with the enjoyment of a journey that takes you in and out, from representation to the reality

北京大兴展览中心外部效果图
北京大兴展览中心外部效果图

北京大兴展览中心外部局部效果图

北京大兴展览中心外部夜景效果图

北京大兴展览中心内部效果图

北京大兴展览中心内部效果图

北京大兴展览中心内部效果图

北京大兴展览中心模型图

北京大兴展览中心模型图

北京大兴展览中心模型图