帝亚吉欧概念店Diageo Concept Store / Fourfoursixsix

Fourfoursixsix赢得了一场邀请赛的竞争，它是为帝亚吉欧品牌的饮品创造一个概念店的设计。简要的核心是提供一个创新的设计，这可以提高客户的购买体验，并且可以在这个部门中，创建一个基准的零售概念。
Fourfoursixsix won an invited competition to produce a concept store design for drinks brand Diageo. The core of the brief was to provide an innovative design that enhanced the customer purchasing experience and create a benchmark retail concept within this sector.

它的设计灵感来自于奢侈品零售窗口的展示，这种展示突出了重点产品，用以推动品牌价值和可取性。该计划采用曲线形式区分产品类型，并在商店内提供一个较小的私密空间。
The design takes inspiration from luxury retail window displays that highlight key products in order to drive brand value and desirability. The plan utilises curved forms to differentiate between product types and provides smaller intimate spaces within the store.

该设计创建了一个画廊般的空间；空间中的展示形式是丝带状的，这可以引起人们的注意，并使客户能够轻松地浏览空间和符合人体工学方式的视图产品。再加上独特的指示牌，客户可以更好的了解有关的产品，更能做出明智的、愉快的购物决定。对于客户来说，这种设计也是在相对较小的空间内，增加产品密度的一种有效途径，确保每平方米预测的收入可以很容易得到满足。
The design creates a gallery-like space; a ribbon of display forms a linear band throughout the space, attracting attention and allowing customers to easily navigate the space and view products in an ergonomic manner. Coupled with distinctive signage, the customer is better educated about the product and more able to make an informed and enjoyable buying decision. For the client, the design was also an effective way of increasing product density in the relatively small space ensuring that revenue per square metre predictions were easily met.

Floor plan 平面图

Exploded Axon分解轴突

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