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苏州极氪中心,描画阳澄湖畔的“极·江南”

发布于:2024-06-19 14:34:19 来自:建筑设计/建筑方案设计 [复制转发]


由HATCH汉齐建筑设计的极氪中心·苏州阳澄湖服务区正式揭幕。也是苏皖大区第一家中心店。  
Zeekr Center designed by HATCH Architects has been inaugurated at Yangchen Lake Service Area in Soochow. It is the first Zeekr Center in Jiangsu&Anhui province.  
△   
区位 Site  

 

项目坐落于阳澄湖服务区内,背靠湖景,且在南面与东面占据了双面临街的极佳位置,行驶在沪宁高速公路或乘坐于高铁上便可眺见。在为极氪车主提供了小憩与“充电”的场所之余,极氪中心也将以独具品牌个性的美学与服务体验吸引潜在的极氪车主。
Located in the highway service area, the Zeekr Center sits next to the lake. With two street-facing facades, the building embraces vantage points in east and south, where passengers in automobiles and high-speed trains can see the billboards clearly. Besides providing a space to relax and “recharge” for Zeekr car owners, the space also serves as a brand ambassador, attracting potential Zeekr owners with its signature aesthetics and services.

△  阳澄湖、高铁、高速服务区之间的关系
Lake, high-speed rail, highway service area

我们对空间正立面的改造以通透、简约为标识,或将吸引在此停歇的车主进店体验一番——视、听、触、驾,全方位感受极氪豪华猎装轿跑的精致设计与超强性能,选择纯电驱动的极氪作为家里的第二台座驾。
Efforts are put into renovating the original main facade, with a new emphasis on translucency and simplicity. The Zeekr Center welcomes all car owners to take a stroll around the store, experiencing model 001 through different senses - and even a test-drive! The user-driven experience encourages guests to choose Zeekr’s premium electric vehicles as their second family-friendly cars after gaining some knowledge about the vehicle’s comfort and performance.


秉承“Less is More”的设计原则,我们将立面幕墙悉数替换为超白玻璃;并取消了原有的铜框架门扇,以极简玻璃门取而代之。
Maintaining “Less is More” as our design principle, original windows is replaced with super white glasses. In addition, the former bronze doors are substituted with minimal glass doors.

△  原立面与入口 Former main facade and entrance      
 
△  改造后外观 The main facade after renovation

阳澄湖服务区的设计充分体现“造园”理念,场馆集服务区、商场、花园为一体,被誉为“中国最美的高速服务区”。
Yangcheng Lake Service Area is known for its design inspired by Soo-chow gardens. The venue encompasses service area, shopping mall, and a traditional garden. It is often quoted as “the most beautiful ser-vice area in China.”


△  ? 苏式元素 Soochow elements
为融入服务区建筑及湖区景观的在地环境,我们采用了“极·江南”的设计概念。
To blend in, we came up with the design concept, “Zeekr·Jiangnan,” keeping in ac-cordance with the site’s architecture and natural environment.

△  极·江南 概念 ZEEKR Jiangnan concept

步入空间,源于江南的巧思零落于各处细节。在我们重点打造的休闲区,一个简约的窗洞隔断在超长弧形吧台的一侧悄然出现——让人联想起江南园林中的开窗,营造出步移景易的观感与意境。
Design elements inspired by Jiangnan region spreads throughout the space. In the lounge area, a screen with a simple but chic round window can be seen at the end of the curved bar table. It subtly pays tribute to designs of wall openings in traditional Chinese gardens, creating surprise sceneries as people stroll around the space.


隔断后方的弧形超长吧台也看点十足:它围绕圆形中庭延展,吧台的波浪形酒柜墙兼顾储酒与装饰的双重功能,墙上饰有金属板挑檐,以当代手法诠释传统建筑元素。酒柜墙后方的透光亚克力板则绘有抽象山水,平添水墨江南的人文韵味。
The super long curved bar table behind the screen is also filled up with exquisite details. The bar table stretches around the rotunda space, accentuated by a curvy display cabinet behind it. The display cabinet serves both as liquor storage and decorative feature. It is decorated with mock-flying cornice, adding a pinch of traditional flavor into contemporary design. In the background, abstract landscape is painted on acrylic panels, resonating with literati aesthetic traditions in Jiangnan region.  

 


从吧台来到休闲区,空间的材质与基调温暖惬意,这里还设置了会客区与论坛区。正如我们与极氪始终秉承的理念,极氪中心绝非一家来去匆匆的商店,而是充满人情味的场所,提供周到的服务与舒适的体验。      
The bar table connects the lounge area, which is defined by a warm and cozy tonality with neutral material and color palettes. Spaces for meetings and forums are also available. HATCH and the client, ZEEKR, believe that Zeekr Center is never a place that only concerns about in-store traffic. Instead, the store provides professional services and relaxing experiences.      

     


     
论坛区带有绒面软帘隔断,为不同的使用场景打开了可能性。
     
Curtain partition is installed at the forum area, creating flexible usages      

     
     

     
空间天花的发光灯膜好似一圈圈涟漪。将极氪中心想象为落入湖中的一个水滴 ,正是我们思考的起点——室内的灯光“涟漪”与户外湖面的波澜遥相呼应。      
The soft light ceiling is one the most important design features, which resemble a ring of ripples. Imagined as a water drop falling into the Yangcheng Lake, Zeekr Center’s spatial design smoothly glides into the surrounding nature.      


     
     
卫宏涛David Wei 概念手绘:原场地为两个左右独立的分区,中间为公共走道,设计时运用天花的涟漪造型使空间融为一体,营造出“无边界”及“连续性”的感觉。
Sketchs of David Wei. The original site is separated as two independent spaces,, with a passageway running through. After renovation, the two spaces are connected by the ripple-like soft ceiling, building up a sense of continuity.

     

     
涟漪 a ring of ripple as inspiration      

     

 

 
中庭的“涟漪”设计连接了互为独立的两个功能区,一处是主打经典而不失当代的江南景致;   一处是科技感十足的银色空间。  
The ripple-like ceiling design aesthetically incorporates two separate spaces into a whole, while retaining their functional independency - an avant-garde showroom and a cozy lounge area.  

 
 


极氪中心·苏州阳澄湖服务区的空间设计与遍布在全国各地的极氪中心一脉相承——在保持85%极氪品牌特性的同时,融入15%的在地元素,描画出属于零世代的“极·江南”。      
Like all Zeekr Centers around China, the Zeekr Center·Yangcheng Lake designed by HATCH adheres to the brand’s motto - Stay Cool, Stay Zero - with a combination of 85% of ZEEKR characters and 15% of local features, picturing a modern Jiangnan landscape for “Generation Zero.”         

 

 

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    学习了苏州极氪中心设计方案,描画阳澄湖畔的“极·江南”的设计理念,多谢了。

    2024-06-20 08:30:20

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