世界最大图片社交分享平台Pinterest总部工作场所的演变IwamotoScott建筑设计事务所

Pinterest is a social media platform centered on finding inspiration. They are a top-3 unicorn company in the US as of February 2019, based in San Francisco. As a rapidly growing company, they have an urban campus concept – several headquarters buildings located near each other along a major road.

(All photographs by Bruce Damonte unless otherwise noted)

这次介绍的获奖总部工作场所由旧金山的IwamotoScott建筑设计事务所设计，该事务所获得2019年美国Smithsonian国家设计大奖。

The award-winning workspaces are designed by the 2019 Smithsonian National Design Award winning firm, IwamotoScott Architecture, also based in San Francisco.

IwamotoScott为Pinterest设计的工作场所随着业主的企业文化演变，从一个初创企业的氛围变为一个精细的调色板，但每一栋总部大楼都体现企业品牌的协作、灵感、原创的精神。设计也执行了企业创始人的意愿，Evan Sharp要求工作场所体现创造性，而不是匠人气的形象。

IwamotoScott’s designs for Pinterest have evolved with the company’s culture, moving from a start-up feel towards a more refined palette. Each speaks to the brand which promotes ideas of collaboration, visual inspiration, and authenticity. The inspiration for the designs also came from Founder, Evan Sharp, who asked that the spaces be “creative, not craftsy.”

企业创始人Evan Sharp与共同创始人Ben Silbermann成立Pinterest公司之前曾在哥伦比亚大学建筑学专业学习，因此要求企业的工作场所采用建筑手法而不是装饰手法。IwamotoScott事务所的创始合伙人Lisa Iwamoto和Craig Scott接受了业主的挑战性设计任务。他们既是执业建筑师，同时作为建筑系教授分别在加州大学伯克利分校和加州艺术学院教学。

Evan Sharp was originally trained as an architect at Columbia University prior to starting Pinterest with co-founder, Ben Silbermann. It was therefore very important that the project be more architectural than simply decorative. Lisa Iwamoto and Craig Scott, founders of IwamotoScott were up for this challenge as they are both trained architects, and also Professors of Architecture at The University of California Berkeley, and California College of the Arts, respectively.

Pinterest公司的1号总部采用出其不意的设计手法利用平凡的材料。在原有建筑的室内改造中体现一种独特的工业建筑氛围。

The concept for the first PINTEREST HEADQUARTERS 1 begins with using humble materials in innovative ways. In response to the existing building for which the interiors are designed, the overall space has an industrial feel with a unique modern look.

例如，普通木夹板制作的吊顶天花在大堂迎客，导向一个咖啡厅兼作职员休息厅。

For example, the diagonal waffle plywood ceiling welcomes visitors and slips through to a large front lounge that employees also use as a café.

IwamotoScott设计了供小组会议使用的移动式家具，在大型活动时方便推走腾出空间。部分家具用不久前拆除的旧金山海湾大桥上的大块红木木方制作，散发一点历史感。饮品吧台也设置在这里，全天都有员工在这个舒适的空间碰头和工作。

IwamotoScott designed mobile furniture that creates pods for small group meetings, as well as rolls out of the way for larger team events. Some of the pieces are made of redwood salvaged from a local, recently demolished landmark, the Bay Bridge, bringing the history of San Francisco into the interior. The barrista is also located here and employees gather informally and work in this warm, inviting space throughout the day.

紧邻咖啡厅的是公司的餐厅兼全体会议厅。由于是在原有建筑内部改造，设计构思把新与旧交融，结构构件和地板保留原样，混入光亮的新材料包裹空间。

Adjacent to the café is the company’s dining and all-hands. Because this interior is within a pre-existing building, the idea is to mesh the old with the new. The structure and floors remain more exposed while new light-filled surfaces wrap the space.

原有比较昏暗的大进深空间采用定制切割的吸音天花板及简单灯具。

New custom-cut white acoustic felt tiles create a dynamic ceiling pattern and the simple suspended lights brighten the otherwise light-challenged building.

其他区域如IT工位和游戏室采用普通杉木夹板包裹，体现Pinterest的初创企业文化。

Other areas such as the IT helpdesk and games area are wrapped with Douglas Fir plywood that celebrates Pinterest’s original start-up culture.

总部空间的核心是一个独特的社交楼梯，雕塑感的楼梯成为建筑的中心，引导人流和光影。

A centerpiece to the headquarters is a unique inter-communication stair. This sculptural element acts as the heart of the building. It guides circulation and brings light into the center of the building.

这部社交楼梯也有个小秘密。Pinterest的品牌文化惯用织毛线来表达，员工用织毛线来形容同事协作和内部沟通。两段楼梯的交错关系被IwamotoScott使用建筑语言来表现品牌形象，为员工们津津乐道。

The stair has a secret as well. The two legs of the stair are interlocked to convey the connection to Pinterest’s brand principle of knitting. Knitting is how employees view collaboration and connection within the company. IwamotoScott translated this this idea into architecture. It has become a story employees can tell visitors and friends.

(photo by others)

这部楼梯被双层穿孔金属板包裹，形成透亮和轻柔的外皮，白天折射阳光，夜晚通过LED灯具发光，就像建筑中心的大灯笼。

The stair is clad in two layers of perforated metal. It forms a luminous and diaphanous enclosure. During the day the stair volume refracts sunlight while at night it glows with integrated LED lighting. It is like a large lantern captured at the center of the building.

楼梯侧面的开孔和观望台顺着楼梯而上，既是社交空间也服务竖向交通。楼梯底部的木做台阶便于人们闲坐交谈。

As well, large apertures form diagonal views and lookout points along the journey up the stair. It is a social space as well as a vertical communication element. The wood platform at the base of the stair also allows people to congregate and sit comfortably.

楼梯内部的空间够大，便于科创空间中看重的无意碰面。这是这个总部大楼的点睛之笔。

Inside is large enough for the chance encounters that are so valuable in tech workplace culture. It is a special experience that defines this headquarters building.

透过穿孔板的光影概念也应用于会议室，例如数控机床加工的定制天花板。透明度是另一个重要设计概念，体现在透视会议室的安排，在大进深空间中引导光线和视野。

The idea of perforated light is also seen in the meeting rooms. This one has a custom CNC cut pattern that makes the room glow. Transparency is also very important to the design concept. This can be seen in see-through conference rooms like below. This strategy helps light filter throughout the space as well as allows views across the large floorplate.

金属网窗帘用不同色彩标示不同区域，并柔化会议室观感。

Mesh curtains in a variety of colors create intuitive wayfinding for the different quadrants of the building and add a softness to the meeting rooms.

特别的个性化装置散布各处，例如这个下翻临时工作台。

Unique installation features are sprinkled throughout. The one below folds out of the wall to create a small table to perch a laptop for impromptu meetings.

IwamotoScott在会议室的角落布置视线互动玻璃窗，在会议室之间和开放办公区之间对视。这是针对许多科技行业员工担忧落伍的普遍心理，在保障会议室隔音和会议内容相对隐私的前提下安排有控制的透明度。

IwamotoScott also increased transparency by creating a unique glass corner condition at the intersection of meeting rooms. Instead of being in an enclosed box, each room has views to another and to the open workspace beyond. Understanding that many tech workers experience FOMO (Fear of Missing Out), this inventive solution let’s others see what is going on, while keeping acoustic privacy and limited views to the video content being displayed in each room.

在Pinterest的1号总部中工业建筑风格也体现在此处柔和的天花照明布置，其实是把简单的LED上照灯直接安装在轻钢龙骨上。类似的设计小创意遍布全楼，并继续应用在下一个纽约总部中。

And lastly for this first Pinterest Headquarters, the industrial qualities of the building materials are leveraged here to make a subtle and softly glowing lighting element for the ceiling. It is simply LED up-lights placed within standard metal joists. These types of innovative ideas can be found throughout the whole building and continues with the next project in New York.

Pinterest纽约旗舰店 位于纽约市曼哈顿中心，比1号总部的一万平方米规模小得多，但是作为接待美国东岸客户的销售中心同等重要。在这个项目上设计师从纽约公共图书馆吸取创作启发，如同图书馆一样Pinterest使用网上目录帮助人们交流想法。入口背景墙的贴画形成一幅曼哈顿地图的外型。

PINTEREST NEW YORK FLAGSHIP is a Partner Center in the heart of Manhattan, New York. It is much smaller than the 10,000 sm Headquarters #1, but equally important as this is where client company partners come to visit Pinterest sales associates on the East Coast, USA. For this build-out, IwamotoScott took inspiration from the New York Public Library. Like the library, Pinterest is a visual catalog for people to share ideas. The welcome wall is a clever translation of this idea where “pins” of NY forming a map of Manhattan greets visitors.

如同一号总部这里楼梯也是中心的设计元素，借鉴纽约公共图书馆的著名双向剪刀楼梯。

As with the first HQ, the stair becomes a central design feature. The stair is also inspired by the New York Public Library famous scissor stair – it is a criss-cross and goes two directions.

这个楼梯用木条包裹，成为访客到来的第一个话题，表现企业对交流的重视。在楼梯上行走会有在花园葡萄架下的感觉，特殊安排的灯具模仿阳光在一天中角度的变化。

This unique stair is wrapped in wood slats to create a striking visual centerpiece. It is a conversation starter for visitors and builds upon Pinterest’s desire to showcase communication. Traveling the stair is similar to being under a garden trellis. Special lighting makes soft shadows within that mimics the path of the sun throughout the day.

作为销售中心，企业标志需要着重展示。Pinterest品牌团队设计了各种企业标志的变体，应用于不同的场合。

As a partner center, the Pinterest logo becomes an important element to display throughout the space. Here, the Pinterest Brand team created a variety of cool icons such as the one below made from books at the top of the stair, and the lighted historic sign.

最后介绍Pinterest的2号总部，在相邻的1号总部使用后不久启用。这里的室内装修与建筑土建同期修建，由亚历山大地产公司开发。这个总部大楼特别之处在于两层高的大堂为员工和社会大众共用。IwamotoScott因此设计了多功能的大堂，作为接待、扩展的协作工作区、及咖啡厅。这即是本设计的亮点，在房产的每一处都是有效使用的工作区。

Lastly, PINTEREST HEADQUARTERS 2 came online soon after Pinterest HQ1 and is located within easy walking distance. This interiors project was built together with the core and shell office building owned by Alexandria Real Estate Equities.  Unique to this building, the double height lobby is designed both for employees and the general public. IwamotoScott therefore created a hybrid lobby space that functions as reception, extended collaborative work zone, and café seating. This was an important aspect of the design – to make all the real estate valuable for work throughout the day and be fully activated throughout the day.

在大堂的前方是Pinterest经营的咖啡厅，以明亮白色对比大堂的木色调。特制的灯具吊架呼应社区的工业建筑格调，以比较细腻的形象传递动手干的企业工作风格。

Opening up to the lobby is a Pinterest run café called “The Point.” It is a white and bright space in contrast to the richer wood tones of the lobby. There is a custom designed light scaffold that hangs in the space and is again inspired by the industrial character of the neighborhood. Here however, the aesthetic is refined and streamlined while still conveying Pinterest’s workshop culture.

大堂的折板木天花结合暗藏灯具营造欢迎的氛围。悬挂在大堂上空的长楼梯穿越整栋大楼，形成公共大堂的戏剧性场景。

The pleated wood ceiling of the lobby has integrated lighting that provides an inviting atmosphere to the tall room. Suspended over this space is part of a long cascade stair that slices through the whole building and creates a dramatic overlook to the public lobby.

IwamotoScott的设计概念是模拟旧金山陡峭的城市道路感觉，形成竖向的社交主干。每层楼梯的平台布置小厨房，促成人们的聚集和随意互动。

IwamotoScott’s idea behind the stair is that it acts like an internal street similar to San Francisco’s hilly roads. The cascade stair is also a vertical social spine. The kitchenettes on each floor are located at every landing and this is where people gather and informally collaborate.

楼梯的一处平台区是餐厅及全体会议厅。

One of the stops along this street is the dining and all-hands space.

这里设计的特制灯具形成天花的动感。

Here, the team designed custom light fixtures that animate the ceiling and create dynamic edges.

员工沿着长桌就座，或倚靠在窗边的卡座。

Employees sit at long communal tables or along the comfortable booths that line the windows.

这部楼梯也是很有体积感和存在感，引导人们走楼梯而不是用电梯。

As with the other stairs, this one is also volumetric and because it is very visible at each level, encourages people to use the stair instead of the elevator.

竖向地看透整栋大楼带给人们不平凡的体验。

As one can see, it is quite an unusual experience to be able to see through the entire building vertically.

随意的工作位置在每一层环绕楼梯布局，并用木饰面柔化混凝土建筑外壳。

Informal work spaces cluster around the stair at each floor. IwamotoScott also used wood on the floors and walls to soften the original concrete building shell.

在走道和开放办公区旁边的员工休息区采用了巧妙的油漆色彩。对比的色彩在走动中形成有趣的视觉幻像。

Open lounge spaces off the corridors and open work areas are created by a clever use of paint. As one can see, the paint wraps the ceiling and the walls to define softer collaborative zones. It makes an interesting optical effect as one moves throughout the space.

另外一种室内“街道”，联系多功能厅和图书馆等大型空间。墙上的贴画定期轮换给人新鲜感。图书馆的家具组合给人多种舒服的坐姿。

there is also another internal street in the design. This one is horizontal, and forms connections between larger shared programs like the multi-purpose room and library. Displays of “pinners” line the walls, and change on a rotating basis. The library has a variety of furniture to allow people to work in a number of different seating postures.

多功能厅的特制天花采用无纺布网，形成微妙的三维效果，并散射光线及吸音。

In the multi-purpose room, IwamotoScott designed a custom ceiling made of non-woven fabric mesh that creates are really three-dimensional look. It’s functional too as it diffuses light and helps with the acoustics of the room.

在旧金山宜人的气候下，户外工作也是美好的。户外露台设计成一系列小型的组群便于工作和下班后聚会。

And, lastly, being in San Francisco’s temperate climate, it’s always nice to be able to work outside as well. The rooftop terrace is designed as a series of small alcoves for employees to work and socialize after hours.

IwamotoScott建筑设计事务所目前正在设计成都未来科技城展馆，预计在2021年下半年完工使用。

IwamotoScott Architecture is currently designing an exhibition pavilion of Chengdu Future Science and Technology City, which is expected to complete the construction in late 2021.